Inspired by the X-rated 1974 Italian film the Night Porter - which depicts a sadomasochistic relationship between a former Nazi SS officer and a concentration camp survivor - Louis Vuitton's fetish cap is taking the fashion world by storm.
Priced at a £790 the hat - modelled on the one worn by English actress Charlotte Rampling who played love interest Lucia Atherton - has already appeared on six magazine covers including Vogue, Harper's Bazaar and Elle worn by the likes of Milla Jovovich and Beyonce.
It was unveiled by the French label at Paris Fashion Week this March where Kate Moss caused outcry closing the show, sauntering down the catwalk with a cigarette to hand.
From left: July issue of German Vogue with Natalia Vodianova, July issue of W magazine with Beyonce, December issue of Elle Poland with Milla Jovovich
From left: The September issue of Russian Harper's Bazaar with Heidi Klum, Marie Claire China with Fei Fei Sun and November's Vogue China with model Edita Vilkeviciute
The brand's creative director Marc Jacobs, 48 described himself as the 'little devil' as he indulged in the fetish theme accessorising models with hand cuffs and PVC corsets.
Charlotte Rampling as Lucia Athertonin the 1974 film The Night Porter
But far from offending the fashion world Louis Vuitton's tongue-in-cheek autumn / winter collection is proving to be a hit.
In July German Vogue opted for the bondage-inspired look with Natalia Vodianova showing an ample amount of thigh in the same boots as worn by Moss on the Paris runway one hand on hip and the other tipping the rim of her hat.
Meanwhile W magazine went for a feminine feel, dressing Beyonce in a see-through unbuttoned Louis Vuitton’s silk top, cashmere shorts, logo printed hat, and glittery eye mask.
In September Ellen Von Unwerth captured Three Musketeers actress Milla Jovovich for German Elle in a navy design, Project Runway judge Heidi Klum got the Louis Vuitton treatment for Russian Harper's Bazaar and Fei Fei Sun covered Marie Claire China in a grey boucle version of the cap.
The latest magazine to feature the Louis Vuitton look has been Vogue China.
Lithuanian model Edita Vilkeviciute was snapped by Peter Lindbergh for the November issue wearing an over-sized bellboy hat, red military jacket and black patent belt.
The risque collection seems to be somewhat of a coup for the American born Jacobs who is widely considered one of the world's most influential designers.
It was reported last month that more than 2,000 pairs of the fetish boots worn by Moss and Vodianova - which retail at £1,530 - have been snapped up.
He said of the collection: 'I started with our inexplicable obsession with handbags, almost like a fetish object, and our passion for fashion, which is just as obsessional.
'That led me to all the disciplines required, whether it is the craft of making handbags, or fetish, or dressage.'
The hat is not available to buy at the Louis Vuitton e-boutique but can be found in store.